Saturday, December 1, 2012

Blogger How 4 - SEO Techniques For Your Blogger

Blogger How is Blogger Tutorial Series from How We Blog. In this series, I will guide you step by step building your first blog with Blogger, spread it to the world, and then you can earn money from it.

Part 4 of this series:

Blogger How 4 - SEO Techniques For Your Blogger


This post contains the most important and basic SEO Techniques that you need to apply to your blog. It mainly talk about how to optimize your blog and your posts, what needed to set any blog viral on all major search engines. That's about how to setting mega tag, about content optimization,... and yes, about everything you can do with your blog. The goal is to get as much as visitors from search engine possible.
Please be patient until BH6 is published, more SEO tactics with social network will be revealed.

1. Setting for a SEO-friendly Blog

1.1 Basic Settings:

At Blogger Dashboard, click on your blog name, then click Settings at left sidebar. And then you can edit your Title and Description. Make sure it's relevant and included your core keyword. Check "Yes" at both questions Add your blog to our listing? and Let search engines find your blog? Don't forget to click Save changes.
Basic Setting for SEO
Basic Setting for SEO
Click Search preferences also at Settings section, click Edit to change blog's Search Description, then click Save Changes.
After that, go to Settings > Search preferences > click Edit, choose Yes then input your blog description again and click Save Changes. This description will be read as a meta tag by search engine.

1.2. Template Settings:

Although Basic Settings is already define your blog description, but sometimes other search engine spiders than google (line Bing or Yahoo) and social network like facebook do not use this settings but they read your blog's description from HTML meta tag. So you also need to change it in your HTML Editor.

Go to Template > Edit HTML, you can find your meta tag after tag:
<b:include data='blog' name='all-head-content'/>
If you can't find any meta description and keywords tag, so added by yourself right after
<b:include data='blog' name='all-head-content'/> with:
<meta content='Description for your blog' name='description'/>
<meta content='Keywords, comma separated' name='keywords'/>
Change Meta-tag content
Change Meta-tag content
In order to use dynamic meta tag like Wordpress, please use Dynamic Meta Tag Generator tool. For more information, please read Add Dynamic Meta Tag To Blogger For Best SEO.

2. Create a SEO-friendly Post with SEO-friendly Content


Content is King, it's true. And in order to make the "King" content, you need to create unique content and optimize it.

2.1. Optimize Title, Label, URL and Search Description:

Title: try to keep it short and meaningful, dont use more than 2 keywords. Keyword-stuffing is definitely not good for SEO.
Labels: don't use more than 3 labels. You should not use more than 25 - 30 labels in entire blog to keep them relevant and clean.
Permalink (URL): try not to use self-generated permalink by Blogger, let's define it yourself. Keep it short and easy to understand, only use the best words, remove conjuctions like "or", "and"...
Search Description: this option allows you to set a specific meta tag description for this post (similar with Auto Dynamic Meta Tag, but handmade). You should write a relevent description for this because search engine often read this information and display in result page. NOTE: this option is only available when you've done last step in 1.1.
Blogger Post Settings
Blogger Post Settings

2.2. Optimize link, image

Always use title tag for your link. Title tag will appear when user hover mouse at link, and it help spiders know better about website in link. Most of links do not have title tag, you must add it by yourself. In Post frame, select HTML, this is default code without title tag:
<a href="http://anywebsite.com">Anchor text</a>
And after add title tag:
<a title="Your title" href="http://anywebsite.com">Anchor text</a>
Use "rel=nofollow" attribute at outbound links (link leads to other website). It will keep spider stay in your website.
Add nofollow attribute
Add nofollow attribute
Use alt tag and title tag for your image with proper keywords that may describe your post content. You will drive traffic form image search with that way. But remember don't tag all images with the same keyword again and again. For example, a normal image code:
<img src="http://htmlmaker.blogspot.com/SEO.png" height="300px" width="200px"/>
And with alt and title tag added:
<img title="This is another SEO technique that you have to learn" alt="Image SEO Technique" src="http://htmlmaker.blogspot.com/SEO.png" height="300px" width="200px"/>
About alt tag, keep it short in maximum 5 words.

2.3. Optimize Post content

Add inbound anchor links: linking current post with other posts helps robot crawl deep into your content. Please remember never use 'rel=nofollow' tag for this kind of link.
Use H2, H3 tag: h2, h3 tag is pretty important in content optimization. It's define what's about in your content. Use H2 tag to introduce for the whole post and H3 for a paragraph. In blogger, you can easily add H2, H3 tag by selecting text and then choose Heading (for H2) and Subheading (for H3) in Editor Toolbar.

Highlight keyword at important part: a well presented post attracts your readers and also spiders.

3. Submit Your Blog To Search Engine


Submitting your blog content to search engine when it still has a few post makes all blog posts indexed. Someone only submit till their blog has hundred of posts, so some old posts were not indexed properly. This is the first step to reach the world of professional SEOer. I will write more about it in another post.

3.1. Google Submit:

Submitting to Google is easy. Just login to Google Webmaster then add your blog into it. You don't have to verify because Google can recognize owner from Blogger without any verify step.

3.2. Bing and Yahoo Submit:

Bing and Yahoo is managed at Bing Webmaster Tools. You must sign up for an account before submitting, it's fast and easy.


14 comments:

  1. Such a nice blog about the tips to improve the blog visibility.

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  2. This is such ahelpful post! Those so many comments about SEO in my spam folder were so annoying! And finally I know what I need to do with my blog! Thankyou


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  3. Nice ! I would like to add some seo tips for your blog :

    1. Content - write a good content that is updated regularly in your website/.
    2. Text styling -Make bold or use any different font style to highlight your keyword.
    3.Use hyperlinks
    4.Use your keywords in your web pages
    5.Add interactive features to your website.

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  4. This article is helpful regarding blog. Blog is most important thing in SEO to boost search engine results.
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  5. Is there any further reading you would recommend on this?

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